Improving visibility for the world’s leading university review site

Times Higher Education (THE) tasked us with improving organic visibility for their World University Rankings websites for both the UK and US.

Solution

Our tech and content analysis teams worked in collaboration to identify and prioritise a number of core implementations which would achieve demonstrable results within a limited timeframe. We identified and produce a complete overhaul of metadata, new content opportunities and technical optimisations that could be rapidly implemented by their in-house team with the support of our developers.

Our analysis incorporated:

  • Redirection towards clean (non-parameter) URLs
  • Complete metadata overhaul
  • Content calendar & production
  • 404 crawl and strategy (leading to 98% reduction in 404 errors)

Results

76% increase in organic traffic with 3 months

47% increase in KWs appearing in Top 5 (US)

34% increase in KWs appearing in Top 5 (UK)

86% increase in traffic for priority URLs

1. International
SEO

Advanced technical SEO and content-driven strategies across all markets & platforms

2. Multilingual Paid Search

Full auditing, production & management driven by paid search performance linguistics

3. Multilingual Social

Boost engagement in local markets via word-perfect, platform-savvy paid and organic strategies

4. Amazon Marketing

Holistic multilingual campaigns devised to leverage the unique traits of Amazon’s A9 algorithm

5. Language Services

Digital performance-focussed transcreation and multilingual copywriting services.

6. Digital Consultancy

Rationalising teams, processes & technologies for your global journey

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